Sending real business outcomes back to the ad platforms, not clicks.
| Action name | Category | Counted as | Default value |
|---|---|---|---|
| WhatsApp conversation opened | engagement | Secondary | No value |
| Booking form submitted | lead | Secondary | No value |
| Qualified lead | lead | PRIMARY | Value of the lead |
| Booking confirmed | booking | PRIMARY | Value of the booking |
| Service completed | revenue | PRIMARY | Amount invoiced |
| No-show | negative outcome | Not uploaded | Zero |
Engagement signals are uploaded as secondary so the platform can see them without bidding on them. Only qualified outcomes are set as primary, because bidding optimises against primary actions. Uploading raw message opens as a primary conversion teaches the platform to buy conversations rather than customers.
Exportable rows
3
Total value
Rp 4.930.000
Average lag
28 days
| Customer | Click id | Conversion action | Conversion time | Value | Lag |
|---|---|---|---|---|---|
| Siti Rahmawati | Cj0KAB | Service completed | 04-07-2026 08.00 | Rp 1.250.000 | 2 days |
| Siti Rahmawati | Cj0KAB | Booking confirmed | 27-08-2026 14.00 | Rp 780.000 | 56 days |
| Andi Setiawan | Cj0KCQ | Booking confirmed | 28-08-2026 10.00 | Rp 2.900.000 | 26 days |
Google Click ID,Conversion Name,Conversion Time,Conversion Value,Conversion Currency Cj0KAB,Service completed,2026-07-04 08:00:00+07:00,1250000,IDR Cj0KAB,Booking confirmed,2026-08-27 14:00:00+07:00,780000,IDR Cj0KCQ,Booking confirmed,2026-08-28 10:00:00+07:00,2900000,IDR
Meta ad 23859334410024
https://demo.example.id/promo-rem?fbclid=IwAR3nQ2&campaign_id=23859334410022&adset_id=23859334410023&ad_id=23859334410024
25-08-2026 20.11
Google ad 70012345678
https://demo.example.id/servis-rem?gclid=Cj0KQQ&campaign_id=21447890123&adset_id=17654321098&ad_id=70012345678
26-08-2026 07.39
These clicks are stored but there is no person and no outcome to attach, so nothing can be sent back. See Identity Resolution.
02-07-2026
These are not uploaded as conversions. They are useful internally for lead quality review, and uploading them would corrupt the bidding signal.
1 Meta touch, no Google click id
2 Meta touches, no Google click id
Click id upload is the Google route. The Meta equivalent is the Conversions API, which sends the click identifier captured from the landing URL together with the outcome. It requires one time business verification on the advertiser side before the connection can be made. After that verification, accounts connect without further manual setup and without a third party tool.